![]() When the empire declines, the map fades into the landscape. Baudrillard borrows, from Jorge Luis Borges' " On Exactitude in Science" (already borrowed from Lewis Carroll), the example of a society whose cartographers create a map so detailed that it covers the very things it was designed to represent. He believes hyperreality goes further than confusing or blending the 'real' with the symbol which represents it it involves creating a symbol or set of signifiers which represent something that does not actually exist, like Santa Claus. According to Baudrillard, the commodities in this theoretical state do not have use-value as defined by Karl Marx but can be understood as signs as defined by Ferdinand de Saussure. Baudrillard defined "hyperreality" as "the generation by models of a real without origin or reality" hyperreality is a representation, a sign, without an original referent. ![]() The postmodern semiotic concept of "hyperreality" was contentiously coined by French sociologist Jean Baudrillard in Simulacra and Simulation. Some famous theorists of hyperreality/hyperrealism include Jean Baudrillard, Albert Borgmann, Daniel J. Individuals may find themselves, for different reasons, more in tune or involved with the hyperreal world and less with the physical real world. It allows the co-mingling of physical reality with virtual reality (VR) and human intelligence with artificial intelligence (AI). Hyperreality is seen as a condition in which what is real and what is fiction are seamlessly blended together so that there is no clear distinction between where one ends and the other begins. ![]() Hyperreality, in semiotics and postmodernism, is an inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced postmodern societies. JSTOR ( July 2014) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. ![]() This article needs additional citations for verification. ![]()
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